Quick Tidbits
The Importance of Updating Your Website Content

Published February 21, 2019

Keeping the content of your website up-to-date with current and new content is extremely important to online success. From both a customer service, and search engine optimization standpoint - updating and regularly adding new content is imperative to keep your visitors AND search engines coming back.

• Customers like to see new information regarding your business, products & services. As well, customers like find the latest industry news so as to keep informed on the best value for their investment when it comes to purchasing products and services from your company.
• Search engines, such as Google, look for current and updated content so as to provide customers performing searches with the latest and most relevant information on a topic. If your website lacks current and relevant information, it will most likely not be listed in the top search results.
• For those customers that do find your site despite the lack of top listing in the search engines, those customers will quickly get bored with your website content and move on to other sites providing current and relevant information to their needs.

If you are not regularly publishing 'News Bites' and 'Happenings' or 'Other Industry Related News', your website is left at a disadvantage, let alone missing an imperative step to continued search engine optimization.

Take advantage of the low cost to maintain a website and update your website with Specials within your business, seasonal sales, tips on how to more effectively utilize your products and services, etc.

Your website is an interactive marketing tool for your business and should be utilized as such.