Quick Tidbits
5 Foundational Pillars to Marketing Success

Published September 27, 2017

1. Web Design
   Every company must have a web presence (even if it's a small basic informational site) to act as the hub of all marketing channels, both online & offline.
2. SEO
   Search Engine Optimization (SEO) is the freest form of online marketing available; when used properly, SEO can yield an ongoing stream of leads and sales, whether locally or internationally.
3. Content Creation
   Creating fresh, engaging, and meaningful content is essential to building a solid foundation to online success and SEO.
4. Reputation Management
   Taking control of one’s online digital presence and reputation, is essential to ensuring issues are handled in a method conducive to a positive outcome for consumers, as well as the company.
5. Other Marketing Programs
   Marketing is the life blood to business; all available channels correlating to a company's industry should be utilized to the fullest capacity—especially taking advantage of free platforms and opportunities for positive exposure.